Activ8me

The goal here was to create a mascot which captured the energy and personality of the Activ8me brand. Fun, lighthearted and down to earth. Marco designed the little character named 'M8' (pronounced 'Mate') for the creative team at Airbag Productions. The brief was quite open. It just had to be in the shape of a figure 8.

Below are some concept sketches.

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