TOKIT品牌一直致力于打造屬于年輕一代的廚房烹飪家電，希望更多的年輕人能夠體驗下廚的樂趣，因此希望透過建立品牌吉祥物的方式來拉近與用戶之間溝通的距離。美味熊基于TOKIT品牌的LOGO延展而來，獨特而顯著的鼻子造型更好的展示了品牌所專注的廚房美食領域的特征。在TOKIT美食宇宙里，yummy是一個對美食具有絕對敏感度的美食家。擅長制作和發(fā)現(xiàn)生活當中遇見的各種美食，同時對前沿的美食科技十分熱愛，是一個美食界的科學家。做為TOKIT family的主角，帶著其他小伙伴一起探索美食的奇妙之旅。

TOKIT brand has always been committed to the kitchen appliances for younger generations, in order that more young people can experience the fun of cooking. Therefore, a brand mascot is necessary to narrow the communication distance with customers. Yummy Bear is based on the extension of the TOKIT brand’s logo. The unique and prominent nose design better demonstrates the characteristics of the kitchen gourmet field that TOKIT focuses on. In the TOKIT universe of gourmet, Yummy is a gourmet with absolute sensitivity to food. He is good at making and discovering all kinds of foods encountered in life, and he loves cutting-edge food technologies. He is a scientist in the food industry. As the protagonist of the TOKIT family, he explores the wonderful journey of food with his friends.