冰猴啤酒，精釀發(fā)燒友。
A craft enthusiast.

服務(wù)內(nèi)容：品牌策劃、品牌形象識(shí)別、品牌推廣及傳播、包裝設(shè)計(jì)、藝術(shù)插畫
客戶信息：重慶江小白酒業(yè)有限公司

—

江小白作為重慶本土極具態(tài)度的酒業(yè)公司，致力于為酒賦新味，為消費(fèi)者創(chuàng)愉悅，推動(dòng)中國(guó)酒的時(shí)尚化及國(guó)際化。江小白分析其市場(chǎng)潛力，洞悉消費(fèi)者習(xí)慣，推出保留了精釀啤酒的細(xì)膩口感與濃郁麥香的啤酒風(fēng)味飲料。專門為年輕人研發(fā)的冰猴啤酒一經(jīng)發(fā)售，就頗受年輕人青睞，在市場(chǎng)中掀起一股新的風(fēng)潮。

ANNND根據(jù)冰猴啤酒的品牌訴求，結(jié)合時(shí)下風(fēng)靡的設(shè)計(jì)風(fēng)格，用美式街頭漫畫的形式作為包裝的主體，配合明亮而充滿活力的橙色去點(diǎn)亮，使其包裝風(fēng)格熱烈鮮活。用這種復(fù)古的形式去衍生創(chuàng)意，觸動(dòng)年輕人的情感共振，是我們想要在設(shè)計(jì)中傳達(dá)出品牌想與年輕人對(duì)話的初衷，以及助力品牌吸引新的消費(fèi)群體，打開全新的消費(fèi)市場(chǎng)。

Jiang Xiaobai, as a comprehensive wine company in Chongqing, is committed to bring a revolution for alcohol industry, as well as bring pleasure for consumers, and promoting the fashion and internationalization of Chinese alcohol industry. Jiang xiaobai analyzed its market potential and gained insight into consumer habits, launched a beer-flavored beverage that retained the delicate taste and strong malt flavor of craft beer. Ice monkey beer, which is specially developed for young people, has been very popular among young people since its release, setting off a new trend in the market.

According to the brand appeal of Ice Monkey craft beer and the popular design style, ANNND uses the form of American comic as the main packaging, with bright and vibrant orange to light up the visual system, so that the packaging style is warm and vivid. Using this retro form to derive creativity and touch the emotional resonance of young people is what we want to convey the original intention of the brand to have a dialogue with young people in the design, and help the brand attract new consumer groups and open a new consumer market.

暢爽時(shí)刻，冒個(gè)泡
Bubbling in every joyful moment.

服務(wù)內(nèi)容：品牌策劃、品牌形象識(shí)別、包裝設(shè)計(jì)、藝術(shù)插畫

客戶信息：重慶品正食品有限公司

—

宜簡(jiǎn)是專注于蘇打水領(lǐng)域的本土知名品牌，同時(shí)也是重慶國(guó)際馬拉松賽事的官方指定用水。宜簡(jiǎn)氣泡水在發(fā)展中不斷進(jìn)取，已然體現(xiàn)了為消費(fèi)者提供安全放心的產(chǎn)品、讓消費(fèi)者擁有簡(jiǎn)單快樂(lè)的生活是企業(yè)的使命。

在對(duì)氣泡水的整體包裝設(shè)計(jì)中，我們聚焦宜簡(jiǎn)訴求，采取插畫的形式，用趣味性的形式表達(dá)出活力、元?dú)獾臓顟B(tài)去豐富包裝畫面；運(yùn)用鮮明的包裝元素及色彩差異化區(qū)別于其他產(chǎn)品，加深消費(fèi)者印象，提高品牌的辨識(shí)度。借此打造出屬于宜簡(jiǎn)個(gè)性化的標(biāo)簽，吸引年輕一代的喜愛。同時(shí)也通過(guò)包裝設(shè)計(jì)清晰表達(dá)了宜簡(jiǎn)的標(biāo)識(shí)口號(hào)，“生活宜簡(jiǎn)，身體宜堿”，傳達(dá)出宜簡(jiǎn)氣泡水簡(jiǎn)單快樂(lè)的生活方式。

Yijian is a well-known local brand focusing on soda water, and it is also the official designated water for Chongqing International Marathon. Yijian sparkling water keeps making progress in the development, which has already reflected the mission of the company to provide consumers with safe and secure products as well as let consumers have a simple and happy life.

In the overall packaging design of sparking water, we focus on the appeal of simplicity, adopt the form of illustration, and express the vitality in the form of fun to enrich the packaging picture; Use distinct packaging elements and color differentiation to distinguish other products, deepen the impression of consumers, improve brand recognition. To create a simple and personalized label to attract young generation. At the same time, the packaging design clearly expresses the simple logo slogan, ‘Simple life, healthy body’, conveys the simple and happy lifestyle.

JENO 芥綠

自律中的“豹”力美學(xué)。
‘Leopard’forceinself-discipline.

服務(wù)內(nèi)容：品牌形象識(shí)別、品牌策略、IP設(shè)計(jì)

客戶信息：芥綠餐飲管理有限公司

—

JENO芥綠品牌的誕生源自這個(gè)時(shí)代對(duì)“自律、自由、自我”的狂熱追求。因此，在整個(gè)品牌視覺(jué)建立時(shí)，我們力圖通過(guò)對(duì)“人與自律生活”的獨(dú)特理解，去實(shí)現(xiàn)視覺(jué)藝術(shù)上的多方面表達(dá)。

The birth of JENO originated from the fanatical pursuit of ‘self-discipline, freedom and self’. Therefore, when the whole brand vision is established, we try to achieve the multi-faceted expression on visual art through the unique understanding of ‘people and self-discipline life’.

在品牌文化的塑造上，我們發(fā)現(xiàn)芥綠品牌與“豹”達(dá)成了精神上的高度默契，并就此作為主要品牌符號(hào)展開創(chuàng)作，賦予這只有著力量與速度、節(jié)制與睿智天性的動(dòng)物不一樣的生命和情感。因此，我們創(chuàng)造出“芥綠星人”與“FAT星人”，分別暗喻自律過(guò)程中的兩個(gè)對(duì)立面，通過(guò)角色設(shè)定及故事延展去豐富和趣味化因自我約束帶來(lái)的枯燥，傳遞出積極樂(lè)觀的信念與能量。

In the shaping of brand culture, we found that JENO and ‘leopard’ have reached a high spiritual tacit understanding, and created as the main brand symbol, giving this animal with strength and speed, moderation and intelligent different lives and emotions. Therefore, we have created ‘JENO aliens’ and ‘FAT aliens’, respectively, implying two opposites in the process of self-discipline. Through role setting and story extension, we can enrich and interest the dullness brought by self-discipline, and transmit positive and optimistic beliefs and energy.