ART DIRECTOR: Vincent Xu
DESIGNER: FZ Yao & Vincent Xu
ILLUSTRATOR : Liu yuanyuan
YEAR: 2021
LOCATION: Suzhou
CLIENT: VERMONT

法蒙特是一家輕美式烘焙品牌，
主理人希望延續(xù)之前在美國佛蒙特州的烘焙經(jīng)歷，
傳承Master Kevin老師對于做面包產(chǎn)品一絲不茍的精神。
標(biāo)志設(shè)計，以VERMONT字體設(shè)計為核心，彰顯品牌簡約、輕美式的感覺。
同時設(shè)計了一個小標(biāo)，配合主logo的使用。
小標(biāo)靈感來源于佛蒙特州州徽，松樹，即代表森林。
橙色也是佛蒙特州秋季山林的顏色。
IP的設(shè)定是一個生活在佛蒙特州、善良溫暖的大胡子面包師。
他熱愛生活，用心專注做面包，希望把最好的產(chǎn)品帶給大家。

Vermont is a light American bakery brand.
The host hopes to continue the previous baking experience in Vermont, USA,
Inherit Master Kevin’s meticulous spirit in making bread products. The logo design, with the VERMONT font design as the core, highlights the brand’s simple and light American feel.
At the same time, a small logo was designed to match the use of the main logo.
The small logo is inspired by the Vermont state emblem, the pine tree, which represents the forest.
Orange is also the color of Vermont’s fall mountain forests. IP is based on a kind and warm bearded baker living in Vermont.
He loves life, concentrates on making bread, and hopes to bring the best products to everyone.