冰猴啤酒

冰猴啤酒，精釀發(fā)燒友。
A craft enthusiast.

服務內容：品牌策劃、品牌形象識別、品牌推廣及傳播、包裝設計、藝術插畫
客戶信息：重慶江小白酒業(yè)有限公司

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江小白作為重慶本土極具態(tài)度的酒業(yè)公司，致力于為酒賦新味，為消費者創(chuàng)愉悅，推動中國酒的時尚化及國際化。江小白分析其市場潛力，洞悉消費者習慣，推出保留了精釀啤酒的細膩口感與濃郁麥香的啤酒風味飲料。專門為年輕人研發(fā)的冰猴啤酒一經發(fā)售，就頗受年輕人青睞，在市場中掀起一股新的風潮。

ANNND根據冰猴啤酒的品牌訴求，結合時下風靡的設計風格，用美式街頭漫畫的形式作為包裝的主體，配合明亮而充滿活力的橙色去點亮，使其包裝風格熱烈鮮活。用這種復古的形式去衍生創(chuàng)意，觸動年輕人的情感共振，是我們想要在設計中傳達出品牌想與年輕人對話的初衷，以及助力品牌吸引新的消費群體，打開全新的消費市場。

Jiang Xiaobai, as a comprehensive wine company in Chongqing, is committed to bring a revolution for alcohol industry, as well as bring pleasure for consumers, and promoting the fashion and internationalization of Chinese alcohol industry. Jiang xiaobai analyzed its market potential and gained insight into consumer habits, launched a beer-flavored beverage that retained the delicate taste and strong malt flavor of craft beer. Ice monkey beer, which is specially developed for young people, has been very popular among young people since its release, setting off a new trend in the market.

According to the brand appeal of Ice Monkey craft beer and the popular design style, ANNND uses the form of American comic as the main packaging, with bright and vibrant orange to light up the visual system, so that the packaging style is warm and vivid. Using this retro form to derive creativity and touch the emotional resonance of young people is what we want to convey the original intention of the brand to have a dialogue with young people in the design, and help the brand attract new consumer groups and open a new consumer market.

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